Building Signage 101 – Understanding Dimensional Letters
When it comes to getting business, building signs are the most important form of advertising. They allow passersby to identify your place of business and can make or break your sales. Let’s take a closer look at them from this perspective.
When it comes to building signage, there are many different types. Many of them are mounted on the building itself, but others are designed for mobile use. If you want your business to be seen on the road as well as in the street, you need to consider building signage that is both portable and permanent. Mobile signs tend to be much more appealing than permanent options, especially since they’re designed to be easy to stow away and take with you. Here’s a quick look at the three most common types of mobile signs that are seen around Memphis:
Outdoor building signage is designed to provide directions to businesses and other points of interest, usually on the side of a building. The most popular outdoor signs tend to display some kind of logo, slogan or tag line. Some of the more popular outdoor signs include: BBQ Signs, Golf Course Signs, Landscaping Signs and Water Sports Signs. In addition to being used on buildings, many companies also use outdoor signs to promote their products and services at conventions, fairs, baseball diamonds and arenas.
Another popular type of signage includes indoor signage. In the past, indoor signage has consisted of large, one-way panels that you can move to any corner of the room. However, new building signs incorporate LED technology, which is a lot more efficient, and much more visible under direct sunlight. Most signs have a small form that displays either the name of the business, the building address or some other information, and then a large illuminated panel that you can move around on the wall.
One popular trend in indoor building signage is called dimensional letters. Dimensional letters are just like the traditional lettering that you see on buildings, except the letters are printed in 3-dimensional style using flat materials. Most of these types of signs use vinyl, but some are available in metal, wood or even cardboard. The flat materials help prevent fading in the future, and the actual letters are very sturdy since the materials used are opaque. The metal letters tend to be more durable, but are not as attractive as the others.
While the building sign industry has been around for a long time, signs can actually be found centuries ago in Europe. At the time, they were created to help guide people to where certain buildings were located, and to keep track of their daily activities. Today, signage is not only designed for navigation purposes, but can also be used to display important information about the business. Whether you are looking for building, advertising or monument signs, dimensional letters can help your business.