Digital custom signs are a relatively new medium for advertising. The fact that the advertising is in the form of a sign means that consumers are not exposed to the full graphic images that would be displayed on a billboard or other outdoor signage. This type of signage is also very cost effective because the digital images can be altered or reduced without any additional cost to the business owner. There is no limit as to how many images may be displayed and the cost savings associated with utilizing digital custom signs make them a logical choice for many businesses.
Most of the time, the advertisements that are displayed on digital custom signs are for services or products that are provided by a local business. These signs have come a long way from the simple black and white signs that were once used to announce information that was considered non-promotional. Today’s digital advertising solutions allow businesses to create ads that include photographs, graphics, and even video. The ability to create a video ad means that customers can see the actual service or product being offered rather than viewing it on a static picture panel. In addition to the visual advertisement, some businesses have created interactive content such as news tickers and customer reviews.
The main benefit of using digital custom signs is that they are quick and easy to use. Even the most inexperienced business owner can navigate them to answer questions or find out specific information that they are searching for. As the technology becomes more commonplace and the sign company becomes more competitive, customers can expect to receive high quality digital advertising and the support that are often required in order to have an effective ad campaign. Many businesses choose to use a digital sign as a way to expand their marketing efforts beyond the immediate area in which they are located. For example, a coffee shop that only serves coffee in the immediate area could use digital signs placed in various locations throughout the city in order to reach those who live outside of that area. Similarly, a doctor’s office may post signs in a medical supply store, doctor’s office, or pharmacy in order to advertise their services to those people who are in need of medical attention.
Many of these signs have the capability of interacting with a computer program in order to display appropriate information based on the computer’s user preferences. These programs allow the user to select which information is displayed, when it is displayed, and how often. This means that a busy doctor’s office could choose to only display basic information to potential patients, while a small, regional dental practice could use a more complex program to target specific medical problems. It also means that the use of these signs requires less maintenance, which decreases the cost to the business because there is no need to invest in additional hardware or software.
There are several different types of digital custom signs, and the type that a business chooses will depend on several factors. In general, a business that sells prescription eyeglasses will likely use a digital custom sign that includes photos of the frames and text explaining the difference between brands and models. A computer chip manufacturer could create a program that allows a customer to browse a catalog, view a picture of an eyeglasses frame, and then enter his prescription data to match that image with a corresponding price tag. This not only makes eyeglass retailer’s advertising more interesting, but it also increases the chances that a customer will buy a pair of glasses from the store rather than somewhere else.
Another example of a company that would benefit from digital custom signs is a computer hardware store. Customers generally prefer to be shown as much information as possible about the product that they are buying. A graphic of a computer motherboard could be displayed next to the price list, making the purchase decision easier. This same idea can be applied to a wide variety of other industries, from fast food chains to high fashion boutiques. Digital custom signs are becoming more common, and the businesses that make them stand out from the crowd are the ones that benefit the most from them.